Born from a Master's degree project and acquired by industry leaders JOBY and Manfrotto, the Freehold is a revolutionary smartphone camera support system designed to empower users with unprecedented creative freedom. Its versatile design enables a multitude of grips and holds, while its adaptable mounting system opens up limitless possibilities for capturing the perfect shot. The Freehold represents a paradigm shift in mobile photography, catering to the evolving needs of photographers, videographers, and content creators across all skill levels.